How Digital Marketing Works ?
Digital marketing is the use of online channels and technology to promote brands, connect with customers, and drive sales through measurable strategies. It includes a broad spectrum of tactics such as SEO, content, social media, email, paid ads, data analysis, automation, and emerging tech like AI-driven personalization. According to industry data, the global digital marketing industry is projected to grow from $492 billion in 2023 to $786 billion by 2026—a CAGR of around 9 % .